I’m Jennifer “Jenn” Gore, a nationally recognized attorney, legal entrepreneur, and the founder of Evergreen Business Coaching, where I advise law firm owners and entrepreneurs on how to scale, systemize, and build businesses that are both profitable and sellable.
I’m best known for building and exiting an Inc. 5000 personal injury law firm, Atlanta Personal Injury Law Group, which I founded in 2013 and grew into a multi-location, multi-million dollar operation recognized for its innovative systems, strong leadership, and client-centered approach. After scaling the firm over more than a decade, I successfully merged the business with Sweet James, where I led East Coast expansion and helped drive significant revenue growth.
Today, through Evergreen, I work directly with law firm owners across the country on the real drivers of growth—marketing, intake, operations, leadership, and mindset. My work focuses on closing the gap between being an exceptional trial lawyer and running an exceptional business.
I’ve attended and participated in nearly every major personal injury mastermind, conference, and coaching program in the country, which gives me a unique perspective on what actually works—and what doesn’t—when it comes to scaling a modern law firm. I’m known for my direct, strategic approach and my ability to translate complex business challenges into clear, executable plans.
I’m a national speaker, co-author of Tiger Tactics: CEO Edition, and have been featured in outlets such as USA Today and Forbes. The firm I built earned national recognition on the Inc. 5000 list of fastest-growing companies for three consecutive years.
I earned my degree in Business Management with a concentration in Finance and Marketing from Marist College and my law degree from Atlanta’s John Marshall Law School, which I attended while working full-time as a personal injury paralegal.
At my core, I’m passionate about helping lawyers build businesses that create freedom, impact, and long-term value—not just income.
Breakfast
7:30am - 9:00am
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Sach Oliver · Joe Fried Winning the Most Common Tractor Trailer Case in AmericaCoffee & Snacks
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Sach Oliver · Joe Fried Winning the Most Common Tractor Trailer Case in AmericaCoffee & Snacks
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Sach Oliver · Joe Fried Winning the Most Common Tractor Trailer Case in AmericaLunch
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Michael CowenGetting Big Justice in Big Rig CasesCoffee & Snacks
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Joseph CamerlengoHow to Use the Truck Driver and Trucking Company to Maximize Your Client's RecoveryCoffee & Snacks
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Aaron BroussardWhat Does It Take to Be a Great Plaintiff Lawyer? It’s Not What You ThinkBreakfast
7:30am - 9:00am
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Melissa ScartelliCharting the Path to Verdict: Strategic Decisions in Medical Negligence TrialsCoffee & Snacks
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George SidiropolisTactical Tradecraft in Institutional Bad Faith: What Really Happens Inside Insurance ClaimsCoffee & Snacks
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Brian PanishLectureLunch
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Ben B. RubinowitzJury SelectionCoffee & Snacks
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Kimball Jones9-Figure Framing: Winning Punitive Damages in TrialCoffee & Snacks
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Al FoecklerBlack Hat Justice Opening StatementBreakfast
7:30am - 9:00am
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Kurt ZanerCreating Drama at Trial – How to Tell a Story in Trial Through Dramatic Theatrical TechniquesCoffee & Snacks
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Sagi ShakedLectureCoffee & Snacks
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Kurt ZanerWriting a Story – Win Your Case in a Page and a HalfLunch
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John RomanoStorytelling in Cross-Examination of Defense Damages & Causation WitnessesCoffee & Snacks
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Edward Ciarimboli · Corey Suda · Jay VaughnTaking FedEx from the Boardroom to the CourtroomCoffee & Snacks
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Tim MckeyEnsuring Your Legacy: How the Best Firms Create Lasting Systems and Succession SuccessBreakfast
7:30am - 9:00am
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Andrew PickettFrom Herniated Disc to $6.7 Million Verdict: Preparation, Strategy, and Trial ExecutionCoffee & Snacks
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Andrew Robb · Brittany Sanders Robb Maximizing Recoverable Damages Before Trial: Framing Your Case for Actual RecoverabilityCoffee & Snacks
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Tom BosworthLectureLunch
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Patrick KangHow We Built An Eight-Figure Practice On Just Toxic Mold Litigation.Coffee & Snacks
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Dan AmbroseCross ExaminationCoffee & Snacks
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Eric CastelblancoSue Your Slumlord: The Ins and Outs of Habitability Law in CABreakfast
7:30am - 9:00am
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Orlando De CastroverdeHow To Get A 1.7m Verdict On A Neck Injection CaseCoffee & Snacks
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George MoschopoulosStrip the Noise: How to Frame Employment Cases for Verdict Coffee & Snacks
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J. Russell PateIsland Justice: Restaurant Fall; $7M Verdict on $235,000 OfferLunch
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Michael Stephenson · Lucy Allen $12.1 Million mTBI Verdict: Trial Strategy Breakdown – Hickey v. HarringtonCoffee & Snacks
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Alex IvanovSpinal Medicine for Dummies (*Lawyers*)Coffee & Snacks
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Sarah HavensDon’t Let the Defense Frame Your Case: From “Impossible” Case to 10M Trial Result