I’m Jennifer Gore—a nationally recognized attorney, legal entrepreneur, and the founder of Atlanta Personal Injury Law Group. Today, I serve as the Managing Attorney for Sweet James in Georgia, leading our East Coast operations. I was born and raised in Poughkeepsie, New York, the eldest of three daughters. My entrepreneurial spirit was shaped early on by watching my father build and run his own business. I earned my degree in Business Management with a concentration in Finance and Marketing from Marist College, but it was a serious car accident during college that shifted the trajectory of my life. The legal challenges I faced during my recovery ignited a deep passion for the law. That passion became a mission after the tragic loss of my high school sweetheart in a motorcycle crash—an experience that further cemented my commitment to helping others navigate the aftermath of trauma and injury. After moving to Atlanta, I enrolled in Atlanta’s John Marshall Law School’s evening program while working full time as a personal injury paralegal. I passed the bar and launched Atlanta Personal Injury Law Group in 2013. Over the next decade, I scaled the firm to a powerhouse team of over 35 employees and 6 attorneys across multiple locations. We became known for our tech-driven systems, client-centered care, and the results we delivered. Our growth was recognized nationally, including multiple placements on the Inc. 5000 List of Fastest Growing Companies from 2022 to 2024. In 2025, I merged my firm with Sweet James, a leading personal injury brand, and now lead the expansion of our footprint across the eastern U.S. as Managing Partner. I’m proud to be part of a mission-driven team that’s redefining what exceptional personal injury representation looks like. I’ve been honored with awards like the Avvo Clients’ Choice Award, Avvo Top Personal Attorney, and inclusion in National Trial Lawyers Top 40 Under 40. I also co-authored Tiger Tactics: CEO Edition and regularly speak on legal operations, leadership, and entrepreneurship. Beyond my work in the firm, I actively coach personal injury attorneys and law firm owners across the country—sharing what I’ve learned about growing a business, building strong teams, and developing systems that scale.Community is core to who I am. In 2025, I created the Jennifer Gore Scholarship through the Georgia Association for Women Lawyers Foundation to support women in law school. I also contribute to initiatives like The Backpack Project and regularly sponsor community programs and scholarships for students. I’ve served as Past President of the Alumni Association at Atlanta’s John Marshall and currently serve as President of the GAWL Foundation. I remain involved in the Georgia Trial Lawyers Association and other organizations that advocate for access to justice and support plaintiffs’ rights. Most importantly, I’m a proud mom of three. I love traveling, staying active, diving into business podcasts, and making time for the people who matter most. I’m a lifelong learner and visionary at heart—committed to evolving myself while helping others rise with me.
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